65 service requests in a week on average in just 5 weeks

The client is a household brand in Aldershot. They have many outlets in the UK. They were hair salon specialists looking to branch out to aesthetics when they contacted us. The owner reached out to us in Insta and requested for a marketing campaign for her new Korean skincare branch. The challenge was to project their new business with an existing brand that is about hair but not skin. The name was same, but not the logo. Industry was the same but not the speciality.

We carefully curated content ideas around what separates two lines of businesses under same brand and what is common. We worked with business analysts, marketing experts and cinematographers. We started shooting after 3 weeks of the owner contacting us. Within 5 weeks of the first post, The client received 65 service requests in total and this is compounding everyday. For them, it was not the number of followers or the views. It was being seen in front of their old customers with the new service, but didn't 'follow' or 'commented' virtually.